Dr. Michelle Maresh-Fuehrer

Associate Professor
Internship Coordinator
Department of Communication & Media

Office: BH 329

Phone: 361-825-2273


Twitter: @TheDRofPR

 Areas of Specialization:

Crisis Communication, Public Relations, Social Media, Mixed Methods Research


Ph.D. in Communication Studies, University of Nebraska-Lincoln, 2009

M.A. in Communication Studies, Texas Tech University, 2006

B.A. in Communication/Minor in Journalism, Texas A&M University-Corpus Christi, 2004


Recent Publications:

Adler, R. B., Maresh-Fuehrer, M. M., Elmhorst, J., & Lucas, K. (in press). Communicating at work: Strategies for success in business and the professions (12th ed.). New York, NY: McGraw-Hill.

De Cillo Ottoni Teixeira, D., & Maresh-Fuehrer, M. M. (in press). Skol's Viva Redondo (Live Round) crisis. In B. Brunner & C. Hickerson (Eds.). Translating Values into Conduct: Cases in Public Relations Ethics. Oxford University Press.

Maresh-Fuehrer, M. M. (2017). Apple's "bendgate" crisis and the technology-image expectancy gap (pp. 123-129). In C. J. Liberman, D. Rodriguez, & T. A. Avtgis (Eds.). Casing crisis and risk communication. Dubuque, IA: Kendall Hunt Publishing. 

Wahl, S. T., & Maresh-Fuehrer, M. M. (2016). Public relations principles: Strategies for professional success. Dubuque, IA: Kendall Hunt Publishing.

Maresh-Fuehrer, M. M., & Smith, R. (2016). Social media mapping innovations for crisis prevention, response, and evaluation. Computers in Human Behavior (Special Issue: Social Media and the Crisis Lifecycle), 54, 620-629. doi:10.1016/j.chb.2015.08.041.

Maresh-Fuehrer, M. M. (2015). Service-learning in crisis communication education: Revisiting Coombs' objectives for the crisis communication course. Communication Teacher, 29(3), 173-190. doi:10.1080/17404622.2015.1028554.


Courses Regularly Offered:

COMM 2330 - Introduction to Public Relations

COMM 4331 - Public Relations Campaigns

COMM 4335 - Crisis Communication

COMM 4399/MEDA 4399 - Communication Internship/Media Arts Internship

COMM 5340 - Public Relations Theory 

COMM 5335 - Advanced Crisis Communication

COMM 5399 - Internship